Founded in 2024, DEFY Convention LLC is a premier event production and experiential design company based in Southeast Michigan. We specialize in the conception, design, production, and execution of immersive experiences that blur the line between entertainment, art, and live engagement. Every project is crafted to transport audiences through bold storytelling, exceptional production value, and unforgettable moments that leave a lasting impression.
At DEFY, we believe extraordinary events begin with extraordinary ideas. From intimate VIP experiences to large-scale festivals, branded activations, corporate events, and immersive environments, we transform ambitious concepts into seamless, fully realized productions. Our approach combines creative vision with meticulous planning, technical expertise, and flawless execution to deliver experiences that are as strategically impactful as they are visually stunning.
Our founders bring decades of combined experience at the highest levels of live event production. Their backgrounds include leadership roles in some of the country's most celebrated immersive and cultural events, including Theatre Bizarre, Shudder Lens, Space Dive, and Electric Forest—productions renowned for their scale, creativity, and ability to captivate audiences through world-class design and execution.
Beyond the festival and entertainment space, DEFY's leadership has directed the production and execution of live activations, experiential marketing campaigns, and high-profile events for globally recognized organizations and brands, including Procter & Gamble, Pfizer, the Cleveland Tourism Board, Bacardi, and numerous other Fortune 500 companies, agencies, and destination partners. This diverse portfolio reflects our ability to seamlessly blend artistic innovation with the operational precision required for complex, high-visibility productions.
Whether creating immersive brand experiences, producing signature events, or developing entirely original concepts from the ground up, DEFY is driven by a singular mission: to redefine what live experiences can be. We don't simply produce events—we create moments of wonder, connection, and discovery that resonate long after the final guest has departed.